BRAND IT LIKE MODI

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  Monday, 07 October 2013 15:19
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The Modi tattoo sold by the thousand at Garba venues across Gujarat on the occasion of Navratri , just add to the Modi Modi Modi marketing mantra that has taken India by storm. Like in Bollywood ‘Politics’ too has realized that if you are to win at the box office, read the 2014 elections in this case it’s going to be all about marketing blitzkrieg.. and OMG the BJP certainly has got that down to the tee. Never in the history of India has a politician been branded, packaged and promoted as much as Narendra Modi.

It all began in 2007, with the Modi mask  the crowd loved it,even today you will see a multitude of ‘Modi’s’ at any BJP rally irrespective of Narendra Modi’s presence… it was here that the BJP or in this case Modi’s marketing machinery smelt an opportunity. And so as Modi is projected as the BJP’s PM candidate his marketing team has pulled out all stops in promoting ‘Brand Modi’.

Modi-branded mobile phones, Modi ringtones, Modi Tee shirts , Modi kurtas, a Modi Android game and even Modi Chaiwallas at his speech venues. No one has ever been branded like him.

The Modi kurta  is a chinese collared shirt with a ‘kurta in waiting look’ produced by a Gujarat company on approval from the Gujarat Chief Minister himself. Smart NaMo phones are listed on online marketing portals and Google’s Play store also has a game called Modi Run, a clone of the very popular Temple Run.

Not only that Modi may soon have a biopic to his name, if Bollywood actor Paresh Rawal has his way. The actor is keen on producing a picture on the rise of the BJP leader under his own banner Playtime Creation.

All this hype, yet It is doubtful that Modi’s marketing campaign will  earn anything in terms of big money from sales of merchandise. So what is the motive behind this marketing exercise, ‘the youth’ is the answer to that. Narendra Modi’s marketing men are specifically targeting the smartphone totting tattoo trendy youth with this merchandise. This because at the 2014 election there will be 12 crore first time voters, a large catchment area for the politician .

So get ready to spot a 20 some beauty sporting a Modi tattoo, wearing Modi nail art, using a Modi smart phone with a Modi ringtone playing Modi Run as she stands in line to cast her vote for the  2014 elections  …do you think it’s time for a Mc MODI.

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Election Commission likely to UNLIKE Social Media

• 
  Sunday, 13 October 2013 12:50
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Influnce is the way to win elections. Up until 2014 it was about money and muscle and the media … but this time round it’s also about online persuasion. This has been brought to the notice of the Election Commission (EC) too. The EC is presently examining how to get social media within the purview of the model code of conduct for the coming elections. This is based on a complaint to the commission by a rights organization. They have cited the purchase of Facebook “likes” and paid tweets as methods of election campaign by some parties and candidates this time round. The organization seeks greater scrutiny of election expenses incurred on campaigning through social media/internet.

Meanwhile in political preparation kingdom a virtual war is on and the King of the ring for now is the BJP and Narendra Modi … Party wise the BJP page on facebook has 1.5 million plus likes, The Congress has been able to notch up only 3 lakh likes. On twitter Narendra Modi is king with over 2.5 million followers, he is ‘followed’ by Sashi Tharoor with 1.9 million followers and Manmohan Singh with 83 lakh followers . As for Rahul and Sonia Gandhi they are yet to open their account with the birdie

Many of the figures for Twitter and face book are really impressive. Leads one to the question are all of these followers real…. How do we know, there are many ways and even a app that can tell the follower from the fake. For 1 if it’s a ‘egghead avatar’ chances are that it’s a fake account … if the account has random characters like @asdfghk it is considered fake …Why would you wanna be a nameless faceless follower of a great politician. Besides this there are tools to detect ‘fake’ followers on the net.

Several online tools, like Twitter Audit and Socialbakers, provide an analysis of any given Twitter account, with the percentage of what they describe as ‘fake’, ‘inactive’ and ‘good’ followers. So the Election Comission have their work cut out. If there are many fake followers of a particular politician on social media they are most probably bought …that politicians account needs to be monitored.

Do you personally want to carry out the litmus test on the politician to check if he’s all about ‘follower or fake’ time to separate the red from the blue.

Do you have a view / suggestion on how to separate the political wheat from the chaff ….express them below…we love hearing from you

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A LETTER TO GANDHIJI

• 
  Wednesday, 02 October 2013 10:18
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Respected Gandhiji,

Happy Birthday ….The new way of greeting…Ordinarily I would not have written this as a letter to you  I would have posted this as a message on your face book page but here goes.

We have read a lot about you. It would be heartwarming for you to know , your ideology has influenced millions of people all over the world.  In fact a friend of mine just returned from Quebec said there is a statue of you in the Central Square. At every major world summit  your name is mentioned as an icon as the world ‘fights’ for peace…

That’s the world,  but have we in India forgotten you? How can we? You are on every banknote that we trade.  Every city and town has its main road named after you. Every police station  and government office has a portrait of you benignly watching over all that happens below. Across television there are serials inspired by your life. Your famous movement of Satyagrah movement  is now a movie. Like God in the temple,you are everywhere Ji and yet nowhere…  

As for politics your influence is indelible. The “Gandhian” way of leadership is central to the country. The descendants of your friend Nehruji  run the affairs of the nation. Your name now has a  “topi”  to it. Whenever the need arises your name is used in our great Parliament by politicians of every hue to further their cause of peace, nonviolence  and secularism.

The politician of our Modern India loves you so much that he just can’t get enough of you. Yeh Dil Mange More as they say…So he hoards notes with you on them in thousands of crores ..his way of comforting himself that there still is a Gandhi who influences and insulates him.

60 odd years after we received our freedom we talk prosperity  but are bonded to the vagaries of funds that flow in and out of our country as we turn from self sufficiency to globalization as our economic model. Economic policies often wink at national  interests and encompassing growth as we  march toward economic prosperity. Meanwhile the poor and their simple needs remain simple.

On a day like today I’d like to remind myself of what you once said, “The Roots of Violence: Wealth without work, Pleasure without conscience, Knowledge without character, Commerce without morality, Science without humanity, Worship without sacrifice and Politics without principles”

Baki Bapu saab theek hai

Thank you Gandhiji, for your sacrifice. Thank you for our freedom. Wish you were here.

A Young Indian

Please write a letter to Gandhiji in your Comment box below…and show your gandhigiri and love toward this greatest leader….

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Dear Mr.Politician

• 
  Monday, 21 October 2013 16:21
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Dear Mr Politician,

Just to introduce myself I’m your brand new minority in the 2014 elections. In fact I’m the biggest minority in the elections 2014, I’m a first time voter I’m 22 years old and like the 160 million others I cant wait to get my hands on the voting machine..before  I proudly get them inked…. That will make me feel  cool and very grown up …  There is however one hitch to all of this, whom do I vote for … Now you  would turn around  and say  well  that is commonplace with all those my age I’d beg to differ and here’s why.

 Let’s begin with the tallest man in the race, his name Narendra Modi. On many occasion I have caught myself liking and sharing your speeches on facebook and Youtube.. but of late you are getting a bit jaded… your big agenda, is how bad the ruling Congress is, and how  the government  are like headless chickens each Congressman as corrupt as the other . What you say I believe  and the figures prove the point but Mr Modi you are a man with great ideas…where are the ideas for development and jobs  and tarakki. Also truthfully I find it hard to seperate you from the Sang parivaar and the riots in Godhra  and Hindutva.

 Now let me address the other big contender for my vote the Congress party. You my friends are more interested in speaking about the consequences of having Narendra Modi in Delhi, rather than revisiting your decade in power and what you plan to do If I give  you my vote

 The only one whom I see approaching issues through the fundamentals is young Rahul Gandhi. Rahul , all the decibels in your speeches you still arn’t talking about our  aspirations jobs and employment — in fact, no other leader worth his speech is doing so.

 That leaves me looking regional but as the name suggest all of you big regional players look shallow and petty to me . You are flexible and many can attach yourself to either group the  Congress or the  BJP, your  interest is in self  read getting the best choice ministries. Safely I can rule out of my voters list.

 All of this leaves me asking the questions   What’s happening to the economy why is it in the dumps What can we do do bring it  back up and make India smile  and shine. What will our relations in the next five years be with America, China and Pakistan.  What is more important to you, curbing inflation or faster growth If you ask me onions make me cry, and I’m far happier seeing jobs Steve or otherwise, so Mr. politician come on make me smile .

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Acts of terror a ‘clarion call’ for believers in humanity to unite, says Sushma Swaraj

• Wednesday, 17 December 2014 14:15
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New Delhi, Dec. 17 : External Affairs Minister Sushma Swaraj on Wednesday stated that the recent acts of terror in Sydney and Peshawar was a clarion call for all those who believe in humanity to defeat terrorism, adding that India will always be ready to play its role in such an undertaking.

Swaraj was reacting to Monday’s hostage crisis in Sydney, where an alleged self-proclaimed cleric took 17 people, including two people of Indian origin, hostage in a cafe in that city; and Tuesday’s strike on a school in Peshawar, where members of the banned terrorist organisation Tehrik-i-Taliban Pakistan killed 141 people, including 132 students, before being gunned down.

“The events of the last two days were on two different continents; in different hemispheres; on our two opposite flanks. While seemingly disparate, both are manifestations of the darkening shadow of terrorism,” Swaraj said, while addressing the Lok Sabha.

“Both these developments, taken together, are a clarion call for all those who believe in humanity to join hands to decisively and comprehensively defeat terrorism. On our part, India stands ready to play our role in this global endeavour,” she added.

Speaking in detail of the incident in Sydney, Swaraj said that the Indian government was in constant contact with the Australian authorities, adding that the bravery of the hostages is commendable.

“Terrorism raised its ugly head on December 15, when an armed person held 17 people hostage in Sydney, Australia. At about 9.45 am local time, in Lindt Cafe in Martin Place, a busy part of Sydney’s Central Business District, a hostage drama unfolded. The hostages included Pushpendu Ghosh and Viswakanta Ankireddy, both young IT professionals from Infosys. Our Government maintained close contact with Australian security agencies to monitor security of Ghosh and Ankireddy. The Prime Minister himself was constantly monitoring the whole situation,” she said.

“The hostage drama ended after over 14 hours at about 2.00 am local time on December 16. Both Ghosh and Ankireddy were rescued safely and were in good health. We admire their bravery in such testing times,” she added.

Swaraj further stated though the Indian consulate in Sydney had been shut down during the incident, consular services had never ceased during that time.

“Once the details of the siege were apparent, we also ensured the safety and security of the officials working at our Consulate in Sydney, which is located barely 350 metres from the cafe… However, consular services like visa, passport, OCI and PIO cards, continued as normal,” she said.

Swaraj also talked of the terrorist attack in Peshawar, terming the incident as ‘barbaric brutality’ and stated that India strongly condemns the occurrence.

“Even before the reverberations from the terrorist attack in Sydney to our East ended, one of the most horrific killings in recent times was perpetrated on our west, in Peshawar . The enormity of this crime; the cowardly nature of the massacre; the barbaric brutality of the killing of 132 innocent school children and 9 others, yesterday, has evoked revulsion all around,” she said.

“Our government has swiftly and strongly condemned this. Prime Minister Modi reflected the entire nation’s feelings, when he termed it ‘a senseless act of unspeakable brutality’… Prime Minister Modi, in a late night conversation with Prime Minister Nawaz Sharif, informed him that the people of India shared the heart-rending pain and sorrow of the bereaved families and the people of Pakistan and stood with them in solidarity,” she added.

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