BRAND IT LIKE MODI

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  Monday, 07 October 2013 15:19
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The Modi tattoo sold by the thousand at Garba venues across Gujarat on the occasion of Navratri , just add to the Modi Modi Modi marketing mantra that has taken India by storm. Like in Bollywood ‘Politics’ too has realized that if you are to win at the box office, read the 2014 elections in this case it’s going to be all about marketing blitzkrieg.. and OMG the BJP certainly has got that down to the tee. Never in the history of India has a politician been branded, packaged and promoted as much as Narendra Modi.

It all began in 2007, with the Modi mask  the crowd loved it,even today you will see a multitude of ‘Modi’s’ at any BJP rally irrespective of Narendra Modi’s presence… it was here that the BJP or in this case Modi’s marketing machinery smelt an opportunity. And so as Modi is projected as the BJP’s PM candidate his marketing team has pulled out all stops in promoting ‘Brand Modi’.

Modi-branded mobile phones, Modi ringtones, Modi Tee shirts , Modi kurtas, a Modi Android game and even Modi Chaiwallas at his speech venues. No one has ever been branded like him.

The Modi kurta  is a chinese collared shirt with a ‘kurta in waiting look’ produced by a Gujarat company on approval from the Gujarat Chief Minister himself. Smart NaMo phones are listed on online marketing portals and Google’s Play store also has a game called Modi Run, a clone of the very popular Temple Run.

Not only that Modi may soon have a biopic to his name, if Bollywood actor Paresh Rawal has his way. The actor is keen on producing a picture on the rise of the BJP leader under his own banner Playtime Creation.

All this hype, yet It is doubtful that Modi’s marketing campaign will  earn anything in terms of big money from sales of merchandise. So what is the motive behind this marketing exercise, ‘the youth’ is the answer to that. Narendra Modi’s marketing men are specifically targeting the smartphone totting tattoo trendy youth with this merchandise. This because at the 2014 election there will be 12 crore first time voters, a large catchment area for the politician .

So get ready to spot a 20 some beauty sporting a Modi tattoo, wearing Modi nail art, using a Modi smart phone with a Modi ringtone playing Modi Run as she stands in line to cast her vote for the  2014 elections  …do you think it’s time for a Mc MODI.

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